The book describes five strategies for leading one's church beyond "business as usual." They are
- Grab the community's attention.
- Build strategic partnerships.
- Conduct faith-building events.
- Everyone's a 10 - get them moving.
- Multiply your impact.
Almost every family in every community in the country is interested in topics like marriage, parenting, finances and handling debt, and finding purpose and meaning in life. Does the church have anything to say about these things? You bet it does! Can the church use its classes on these topics as outreach tools? Of course. Entrepreneurs can help the church understand how to position these events to reach the maximum number of people.
Compare that approach to reaching a community for Christ to what smaller churches often ask for. Several times a year I'll get a call from a church leader knowing if I know anyone who could come and lead a revival to try to get people to come to the church. Do they really believe a revival is going to attract people? Probably not, but they don't know what else to do. It's all they've seen modeled, and just because it hasn't been effective in the past twenty-plus years it's still the only thing they've got. Jackson would argue there are many things a church could do to attract people and earn the right to share a life-changing message with them, and he gives numerous examples of churches that are doing just that.
Churches need a new style of leadership to be effective in the 21st century, and I believe it will be entrepreneurial leadership that is needed. Denominational leadership may not like it very much because entrepreneurs tend to color outside the lines. Their work is often messy, and we often prefer things to be neat and tidy. Their structures tend to be a little loose. But, I'm afraid our neat and tidy structures have brought so much order and predictability to what we are doing that they have effectively kept many people from experiencing God in any meaningful way. If what we've been doing isn't working then maybe it's time to do something different. Maybe it's time to replace our managerial styles of ministry with one that is more entrepreneurial.
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