There are some pastors today who believe that they have to water down the gospel if they want to reach new (often younger) people. Nothing could be further from the truth. Numerous studies have found that young people and unchurched people are not turned off by biblically sound messages. In fact, they want to hear such sermons. I would encourage you to read The New Faithful: Why Young Adults Are Embracing Christian Orthodoxy
But, sound exposition is not enough. There must also be application. As a pastor there were times I would finish preparing a sermon, read it, and then throw it away because it didn't answer the "So what?" question. There was nothing wrong theologically with the message, but it didn't compel anyone to do anything. As pastors we don't want to be content with sending people home from a worship service inspired to eat lunch. We want to challenge people to do something as a result of what they have just experienced and heard.
In one of my favorite books, Jim and Casper Go to Church: Frank Conversation about Faith, Churches, and Well-Meaning Christians
Casper was looking for people to be challenged to action because of what they claimed they believed. He felt that asking people to "follow Jesus" wasn't enough. He was looking for concrete application. "Because we believe this to be true we should be doing...."
Exposition and application are both important if we want to preach messages that will change people's lives. Leave either one out and we shortchange our hearers. On the other hand, if we make sure to include both in every message we will grow our church spiritually and, often, numerically as well.
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